South-Up Map of India

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There is no reason North need be "UP" and South be "DOWN". Research suggests that north-south positions on maps have psychological consequences. In general, north is associated with up - implying power and superiority, while south is associated with down, implying subservience. When survey participants were shown south-up oriented maps, this bias was shown to dissapear. This infographic applies that to the context of India and presents a view of what our country would look if we just chose to show South as up.